02 — Digital Advertising
Google Ads
Search, Shopping, and Performance Max campaigns to generate leads and sales with real data. No agency.
Service
What Google Ads management includes
Google Ads management isn’t just launching campaigns. It includes conversion tracking from day one, continuous optimization based on real data, and clear reports that explain what’s working and why.
- Initial account audit (if one already exists) or setup from scratch
- Keyword research and competitive auction analysis
- Campaign structure, ad group, and ad copy creation
- Conversion tracking setup (sales, leads, calls, WhatsApp)
- Weekly optimization: bids, negative keywords, targeting, ads
- Monthly reporting: cost per conversion, lead/sales volume, ROAS, and recommendations
Formats
Campaign types I manage
Every type of business needs a different campaign mix. There’s no one-size-fits-all solution — the strategy depends on whether you sell services, physical products, or want to capture qualified leads.
Search
Capturing existing demand. Ideal for services and B2B businesses where the customer already knows what they’re looking for and types their query into Google.
Performance Max
Automated multichannel campaigns (search, display, YouTube, Shopping). Works well with enough conversion history for the algorithm to learn.
Shopping
For ecommerce. Shows the product, price, and image directly in the results. Requires a clean, well-structured product feed.
Display and Remarketing
Recovering visits that didn’t convert and keeping the brand visible throughout the customer’s decision process.
Process
My working process
Before launching any campaign, I need to understand the business, the competition, and the historical data available. A campaign set up correctly from the start saves weeks of later optimization.
- 01Diagnostic callUnderstanding the business, goals, available budget, and the current state of campaigns (if any).
- 02Audit or initial setupIf there’s an active account: full audit. If starting from scratch: keyword research, structure, and tracking setup before spending a single euro.
- 03Controlled launchFirst weeks with a contained budget to collect real conversion data before scaling.
- 04Ongoing optimizationWeekly adjustment of bids, ads, negative keywords, and targeting based on accumulated data.
- 05Monthly reportingA clear report on the evolution of key metrics: cost per conversion, lead/sales volume, ROAS, and recommendations for the following month.
Differentiator
Google Ads and artificial intelligence — how I apply it
Google Ads has spent years building in automation: smart bidding, responsive ads, Performance Max. Knowing when to let the AI work and when to step in manually is the difference between campaigns that scale and campaigns that go to waste.
- Well-configured smart bidding: automated strategies (tCPA, tROAS, Maximize Conversions) only work if conversion tracking is flawless
- Scripts and automations: anomaly alerts, performance-based budget adjustments, and automated reports that reduce manual work without losing control
- Performance Max with judgment: knowing how to structure asset groups, which audience signals to feed it, and how to read its real results (not the inflated ones)
- GA4 integration: connecting Google Ads with Analytics 4 to see post-click behavior and optimize beyond last-click
FAQ