04 — Web Development
Web Development
WordPress and Elementor built for conversion. Corporate websites, landing pages, and ecommerce with technical SEO and tracking built in from day one.
Service
What web development includes
A well-built website isn’t just design. It’s content structure designed for the user, load speed optimized so you don’t lose visits, technical SEO from day one, and tracking correctly configured to measure what matters to the business.
- Design and layout with WordPress + Elementor (easy to edit afterward with no technical knowledge)
- Technical SEO structure: clean URLs, metadata, schema, speed, Core Web Vitals
- Google Analytics 4 + Google Tag Manager setup from launch
- Installation and setup of conversion pixels (Meta, Google Ads)
- Contact forms connected to the CRM or the client’s inbox
- Responsive design: adapted and tested on mobile, tablet, and desktop
- Basic training so the client can edit text and images without help
Projects
Types of web projects I build
Not every web project is the same. The starting point, structure, and priorities change depending on the business goal.
Corporate Website
Presents the business, the services, and builds trust. Includes SEO-optimized service pages, a contact page with a form, and a proper privacy policy.
Conversion Landing Pages
A single page with a single goal: getting a lead, a sale, or a booking. Designed for Google Ads or Meta Ads campaigns — speed, a clear message, and a direct call to action.
Ecommerce with WooCommerce
Online stores built with WordPress + WooCommerce. From catalog structure to the checkout process, payment gateway, and conversion tracking for Google Ads and Meta Ads.
Differentiator
Website + marketing — why it matters from day one
Most web designers deliver the site and stop there. The problem is a website without tracking doesn’t know what’s working. A website without technical SEO takes longer to rank. A landing page built without thinking about the campaigns that will drive traffic to it converts at half its potential.
- Page structure is designed for SEO from the start — not bolted on afterward
- Pixels and tracking are configured correctly at launch — not weeks later once conversion data is already lost
- Landing pages are built with the incoming ad in mind: consistent messaging, optimized speed, a clear conversion goal
- The contact form is connected from day one to the CRM, email, or a Make.com follow-up automation
- GA4 reports actually make sense because conversions are properly defined and measured
Process
The development process
A web project has clear dates and phases. Before starting, we lock down the scope: which pages, which features, which integrations. That way there are no surprises halfway through.
- 01Briefing and scope definitionUnderstanding the business, target audience, benchmark competitors, and the concrete goals of the website.
- 02Content architectureDefining the page tree, the structure of each page, and message hierarchy before any design work begins.
- 03Design and buildBuilt in WordPress + Elementor with staged reviews. The client sees progress before final delivery.
- 04Technical setupTechnical SEO, speed, tracking (GA4, GTM, pixels), forms, and connections to external tools.
- 05Testing and launchTesting on mobile, tablet, and desktop. Core Web Vitals review. Coordinated launch.
- 06Training and handoverA training session so the team can manage content independently.
FAQ