About me
Technical judgment,
direct execution
Background
From communication to growth systems
My background started in audiovisual communication and production, followed by two years living and working in the United Kingdom. Back in Spain, I moved into digital marketing — first through influencer marketing and SEO, then into ecommerce, running the online store for Valencia CF and later leading digital development at Future Comfort Tapizados.
Since 2022 I’ve worked as Ecommerce and Country Manager for Camen Química and YDRY Group, running international ecommerce and Amazon operations across Spain, Italy, France, Germany, Belgium and the Netherlands — catalog, pricing, marketplaces, advertising and logistics — alongside B2B digital acquisition for industrial, logistics, maritime transport, food, pharmaceutical, automotive, electronics, footwear and furniture clients. Outside these roles, I’ve also worked directly with clinics, hotels and other local businesses on Google Ads, Meta Ads and lead generation.
Paid Media, growth strategy, automation with Make.com and n8n, and AI integrated into marketing workflows have become the core of how I work. I don’t treat acquisition, web, tracking, automation and sales follow-up as separate disciplines — they’re one connected system, and my job is making sure investment in traffic actually turns into business results.
Journey
Ten years, one direction
Areas of expertise
01
Paid Media
Google Ads, Meta Ads and Amazon Ads — managing the full path from search intent and audience targeting to landing page, tracking and lead quality.
02
Growth & Ecommerce
End-to-end store and marketplace management — catalog, pricing, conversion and logistics — from Valencia CF to Camen Química’s international ecommerce.
03
Amazon (Multi-Market)
Amazon Seller Central and Amazon PPC across Spain, Italy, France, Germany, Belgium and the Netherlands — listings, keywords, pricing and advertising.
04
Analytics & Tracking
Google Analytics 4, Google Tag Manager and Search Console, connecting ad spend to real leads and sales instead of surface-level metrics.
05
Automation
Workflows with Make.com and n8n, API integrations and webhooks connecting leads, CRM and sales follow-up without manual work.
06
AI Applied
ChatGPT and Claude integrated into structured marketing processes — lead classification, reporting and content workflows, not just generative writing.
Industries & Sectors
Different businesses, the same discipline
01
Aesthetic Medicine & Clinics
Google Ads, Meta Ads, SEO, landing pages, tracking and lead generation for multi-location clinics with different treatments, sites and audiences.
02
Tourism & Hospitality
Meta Ads for a boutique hotel — seasonality, international targeting, multilingual copy and booking generation.
03
B2B Industry
Technical products with longer decision cycles across logistics, maritime transport, food, pharmaceutical, automotive, electronics, footwear and furniture — mainly through YDRY Group.
04
Ecommerce & Marketplaces
Own stores and marketplaces — Amazon, WooCommerce — across catalog, advertising, pricing, conversion and logistics.
How I Work
I don’t sell promises. I build measurable systems, launch them, and refine them with real data until they work.
From the first click to the closed sale — traffic, web, tracking, automation and sales follow-up working as one system, not separate departments.
Stack
Tools, not talking points
Education & Languages
Formal training, applied ever since
Education
Degree in Audiovisual Communication
Master’s in Digital Marketing & Social Media — EEME, 2017–2018
Master’s in Digital Advertising & Paid Traffic — IEM, 2022–2023
Cambridge ESOL Skills for Life, 2016
Languages
Spanish — Native
English — Advanced (C2 reference level), from living and working in the United Kingdom